Brief & map
Async kickoff in a shared Slack channel. We define scope, users and edge cases before opening Figma.
04 / Brand
Identity that survives the second slide of an investor deck.
Tight, system-aware identity that's easy for your team to extend — not a one-off logo.
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Overview
What you actually get
A logo is the easy part. What founders actually need is a small, opinionated system — marks, color, type and motion rules — that the whole team can apply without it falling apart by the third deck.
We deliver a brand book plus ready-to-use deck and social templates, so the identity shows up consistently everywhere from your pitch to your Twitter.
What's included
Everything in the engagement
Logo & marks
Primary, wordmark and secondary marks for every context.
Color & type system
Accessible palettes and a type scale, documented.
Motion guidelines
How the brand moves — logo intro, transitions, accents.
Deck templates
Pitch and sales decks your team can actually fill in.
Social templates
Post and ad templates in vertical + square formats.
Brand voice notes
Tone, do's and don'ts, and naming exploration.
How it works
Brief to live in three moves
Design + build
UI in Figma, code branching alongside. First working preview within the first week.
Ship + iterate
Daily deploys, weekly demo, unlimited revisions. Pause anytime once it's live.
Is it a fit?
Honest about when to hire us
Great fit if…
- Pre-raise startup that needs to look credible
- Rebrand that has to stay consistent across the team
- You need decks + social, not just a logo
- Founder-led brand that will scale
Probably not if…
- A single throwaway logo on a budget
- Full product UI (see SaaS & product UI)
- Print/packaging-heavy identity work
Go deeper
Related reading & work
FAQ
Quick answers
Just a logo — can you do that?
We can, but the value is the system around it. For tiny budgets we'll point you to a lighter option honestly.
Do you do naming?
We run naming exploration as part of the engagement; trademark/legal checks are on you or a partner.
What files do we get?
Editable Figma source, exported assets in every format, and a shareable brand book.
04 / Brand
Ready to start?
Send a brief and we'll reply within 4 business hours with scope, timeline and a quote.